What if there was a way to conveniently tackle two problems at once, with just one product? Removing the odour associated with dirty washing as well as the developing issue of mold in the house - a side effect of people not heating their homes enough due to rising costs; allowing moisture and undesirable mold to accumulate. Introducing, Pure. A 4-in-1 Air Purifier, Enhancer and Dehumidifier concept designed to tuck away in your wardrobe space, doubling as a wash basket - keeping your clothes smelling fresh and free of mould.